In The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset, authors Michael Fertik and David C. Thompson examine the brave new world just on the horizon: the world of digital reputation. Sites like Yelp and Angie’s List already subject businesses to the mercies of customer reviews, but – aside from the occasional political aide getting fired for an ignorant tweet – individuals have been largely excepted from this new order. According to The Reputation Economy, however, these halcyon days are coming quickly to a close. Continue reading
So I’ve been gone for quite a while. To make a long story short, my last semester at USC Upstate was so demanding that it made writing here impossible. Thankfully, I finally have my BA, I’ve started an editorial internship over at The Indie Chicks, and, after two months of postgraduate life, a new normal has begun to emerge. The big, wide world of professionalism is a lot scarier than I pictured it a year ago, but I’ve decided to grab it by the horns and run. Continue reading
Have you ever read a book that you just couldn’t shut up about? Even though you don’t want to be that person, you cannot help but gush, “Oh, you just have to read this book!” Your friends and family start to side-eye you whenever you work it into a conversation, but really, you’re just in love with the whole thing: its ideas, its illustrations, the funny little quirks in the typography.