In The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset, authors Michael Fertik and David C. Thompson examine the brave new world just on the horizon: the world of digital reputation. Sites like Yelp and Angie's List already subject businesses to the mercies of customer reviews, … Continue reading The Reputation Economy: A Review
Tag: branding
Update: Pardon My Dust
So I've been gone for quite a while. To make a long story short, my last semester at USC Upstate was so demanding that it made writing here impossible. Thankfully, I finally have my BA, I've started an editorial internship over at The Indie Chicks, and, after two months of postgraduate life, a new normal has begun … Continue reading Update: Pardon My Dust
Show Your Work: a Review of Austin Kleon’s Philosophy on Marketing Creativity
Want to read a book that will change your life, right now? Check out this review of Show Your Work! 10 Ways to Share Your Creativity and Get Discovered.